What are "key phrases" and why are they important?
One of the major ways new customers can find your website is via the search engines. Your prospective customer will do a search for what they are looking for. For example, they might search for "quilt shop" or "Hoffman fabrics". If you are a quilt shop or a website selling Hoffman fabrics then these are key phrases that are important for you. You want your web site to be in the top results for searches done for these key phrases.
$9 - 14 / key phrase
Minimum order: 30 phrases
How do I select good "key phrases"?
In selecting key phrases you want to pick phrases that your prospective customers would be likely to use to search for a business like yours. However, you don't want to select a key phrase that has also been used by a huge number of your competitors. For example, you probably wouldn't want to have your primary key phrase be "quilt". It is best to focus on fairly specific key phrases rather than single key words. The Overture search engine allows you to query its search engine about the popularity of any key phrase.
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