Web Hosting Help – What’s Bandwidth

by: Declan Tobin

Bandwidth can make all the difference when choosing where to host your website

A common mistake made by so many people when looking to choose a web host company is not asking about bandwidth. After spending so long designing or with a developer designing your web site you do not want to see a good web site ruined and only viewed by a handful of people at a time. A web site is generally your shop window and you want as many people as possible to look in and hopefully click on your information or purchase online if you are offering products. All web host companies will offer you a limited amount of bandwidth, it’s then up to you to calculate whether or not you need to pay a little extra for bandwidth you may require.

Don’t be afraid to ask for advice from the web host company, it is there job to help you along the way and after all it’s you who is paying for there service. You will need to advice them as to how big each page is on your website and if possible a rough calculation as to how many people you think may view your site on a weekly or daily basis.

Is it possible to save bandwidth?

Yes it is and this comes into play at the time of designing your website. If you are looking to save the bandwidth you should put all photos in the JPEG format and all graphics in GIF format. By doing so you are compressing the files using only the very least bandwidth required.

Why do some companies offer only a very limited amount of bandwidth?

You have got to remember that web hosting is an extensive market and very profitably for the web hosting company. The more people they can attract to their services the more profit they make. They in turn have to pay out to the telecoms companies for the bandwidth provided to them and are only wanting to pay the bare amount to keep profits high. Web host companies that are not offering you the additional bandwidth are the ones to avoid. If they say it is not possible to purchase additional bandwidth, then the chances are this is a small company with poor technology behind them operating on a shoestring budget.

What will happen if I do not have enough bandwidth?

It’s very simply really, if your website has not got enough bandwidth to operate with, one of two things will happen. Your website will download onto peoples monitors very slowly and the chances are they will not wait around. The second problem is that your web site may only be viewed by a very limited audience at one time. You may have great link backs from other websites driving traffic your way only for that traffic to be diverted elsewhere to a properly functioning competitor.

How can I ensure that this will not happen to me?

Undoubtedly it is very frustrating to spend time and money developing a good informative website only to have it’s viewing reduced by lack of bandwidth. You need to be honest with your web host company and tell them the number of pages and how large your overall files are, by doing this the onus is on them to offer us the service your require. You can ask for a guarantee from the web host company that all will be fine with your site and there are many out there willing to give such guarantees. If you decide to go it cheap and risk the low bandwidth you are only fooling yourself. Look at the rates from the different web host companies for extra bandwidth and you will be pleasantly surprised that it will not cost an arm and a leg to have a little extra. Knowingly going over bandwidth with only cost you revenue in the long run and makes your website very unprofessional. If you are hosting with a reliable web host company they will not allow this happen anyway.

If you are unsure as to how large your website actually is act the person or company who developed the site for you to advise or simply ask the web host company, all will be happy to oblige you.