1-800-Get-Rich Can Toll Free 800 Number Domains Pay Off?

by Mike Valentine

The toll free number 1-800-Get-Rich belongs to the Resorts Casino Hotel in Atlantic City. Perfect vanity number for a casino, right? Well apparently not. Their website shows the actual numbers, 1-800-438-7424 for the marketing department of Resorts Atlantic City. Those NUMBERS are nowhere near as memorable as is the mnemonic device of letters representing those numbers on the telephone keypad. It makes you wonder, did the casino have bad luck (no pun intended) or receive bad publicity for their 800-Get-Rich phone number?

Doing a Google search for 1-800-GET-RICH returns several spoof articles using the toll free number to make light of get rich quick schemes. Seems as well suited to a casino as to satire, since gambling represents the ultimate get rich quick scheme.

But on the web there's a another element to toll free numbers you must consider. 800 numbers are used as domain names which seem to stick in our memory as a web address just as well as a phone number.

The domain name is for sale as of this writing if you visit that web address.

The casino owns the toll free number but isn't using the mnemonic for it. Makes you wonder about the history of the domain name, since WHOIS records show it was reserved only this past May of 2004, AND the history of the vanity number since it is going unused, at least on the web site. Hmmmm...

There are vanity phone number resellers online that actually specialize in providing 800 numbers with matching domain name for those seeking the consistent branding for their business. Clearly this is simply a marketing ploy by savvy 800 number vendors, as those domains may be full of hyphens and may cost more than they should due to the perception of value-added.

It appears there are wide inconsistencies in using toll free 800 phone numbers as domain names but they can be memorable, which is one measure of a good domain name. They also aren't limiting as to word length.

If it offers you another option for a memorable web address, 800 number domains may be worth considering.