3 Ways To Make Your Prospects Feel Comfortable!

by Larry Dotson

1) Answer Their Questions Ahead Of Time

Include a FAQ on your web site or via e-mail on an autoresponder. This will give your customers extra convenience without having to contact you. Of course there are some questions you can't answer by using Frequently Asked Questions. You will get questions that you never thought of, but you can just keep adding them to your list.

Create a good first impression. You will not be able to sell very many products if your visitors think your web site looks unprofessional. Use crisp graphics,
attractive color combinations, a readable text size, even spacing, even margins, bold headlines, indent benefits, etc.

Tell your audience what kind of support they will get after they buy. It could be free consulting, tech support, free servicing, etc. This may also answer
some of their buying questions ahead of time. People don't want to buy products without knowing you will be there to help if they have problems.