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Keywords, Content and Submission
If you know the broad keywords that you should target but do not have any idea how to make it more specific, use this little tool from Overture to show you what queries people make relevant to this keyword. Click here for the tool.
Place keywords in right locations
For search engines the page title is the most important part of the page. Make sure that you use your targeted keyword over there. For the previous example your title may look like: "Supplier of Quality Stonewashed Jeans Fabric".
Use your keywords in different forms in Meta tags and Description. Use singular and plural variations of the words. Since search engines also look at the content of your page, try using keywords in your headlines and do not forget to mention them in the first paragraph of the page.
But do not over do it! If the search engines feel that you are over using a word to lift your ranking, they may consider it as spamming, and block your website from their listing.
Content is the king
According to research, the primary reason for people to be on the Internet is information. People want information, quality information, lots of it and in most of the cases for free! This is the reason why the search engine spiders are created to look for good, relevant textual contents. If you are looking for a top position on a specific search, your website must have quality relevant content.
If yours is a website that only sells product or services, you may ask, how can you possibly have enough content? Apart from detail description of the products or services that you provide, you should also emphasize on the benefits of the products. If you have related to your products articles, whitepapers etc. You must post them on your site as well. It is important to post quality information related to your products or services as this also position your website as a knowledgeable leader in your respective industry and create interest among your audience to revisit the site.
Try renewing information on your site on a regular interval. This, as well, will increase repeat visits from people and the search engine spiders.
Submission to search engines
Once you are ready to submit your site to search engines, all you have to do is to go to the relevant search engine site, fill up the form there and submit. You can do it manually for each search engine separately or you can use programs to do it automatically. If you miss a search engine, you do not have to worry about it much, as the search engine spiders or "Bots", as they are also called, constantly look for new websites to index. However, it is a good idea to submit to the major search engines and directories regularly. You should also resubmit your website to the search engines in order to expedite the process of indexing after each significant change you made to the site.
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