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Website content Make sure you have a content filled site. I know I already said this, but I'll say it again. Content is King. Take Promotion World, for example. The only reason it has won so many awards, is because it is packed as full as it can be with content.
Check for dead links. This is a biggie. One of the biggest things that award reviews hate is "404 Not Found" errors. There are a number of good, free link checkers out there.
Page loading time I know this is an elementary part of webdesign, but it is very important. Most award reviewers are very busy, as some of the big ones receive hundreds of submissions a day. They simply don't have time to wait very long for a page to load. If they can't wait that long, chances are your users won't want to, either. A good rule of thumb is to try to get your page to load in less than 30 seconds.
Make sure you have a good navigation system Nothing spoils a page faster than not being able to get around. You need a good, consistent, easy to use navigation system.
Try to keep your page accessible to everyone Make sure you provide ALT tags for people that don't have the latest and greatest browser. If you have a graphics intensive site, or a framed site, you should consider providing a text only version. There is a neat little website called "Bobby" that will test your browser for compatibility with a variety of browsers. It also tests for friendliness toward people with disabilities, such as blind people who use voice reader software to surf the net. Bobby scans your site very quickly and returns a "warnings report" that you can print out and look over to decide if you want to fix some or all of the problems it finds.
There are all sorts of other things to keep in mind, but these are the big ones, according to web site reviewers.
For your submitting ease, I have included a list of some of the higher class web awards. Make sure your site is perfect before you submit here.
So, you submit for an award. You don't get it. What do you do? Well, you shouldn't bash the wall in out of frustration (or something like that). You should simply take it as meaning your site isn't good enough yet. Work at it. Improve your site. Try again a month later. Remember, there is always a bigger and better award to obtain. Even Promotion World (believe it or not!) hasn't won all of them. There is always something bigger to set your sights on.
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