How To Turn Trash Traffic Into Gold

by Dermot Hogan

I have to laugh every time I surf through a hit exchange.

You see the same exact pages over and over, I think there are about 4 types:

1.The Las Vegas Page-
Lots of flashing lights and a million links to visit

2.The Banner Farm-
A million offers, you just got to click one, riiight.

3.The Hot New(or Old) Program-
Just refer 10 and you're a millionaire

4 The Really Targeted Website-
Hey lets sell antique chairs to webmasters

These are all the same people who give up hit programs real quickly. They say: "This is a waste of time, its just trash traffic".

That's a lot of B.S. really, if you do the hit exchanges right you can really help your business. To do them right there is really only a few simple steps you need to follow.

1. Create a Free Offer
Write something that relates to your product. Like a email course, and ebook, or a free sample.

2. Target
Your audience is webmasters or affiliates trying to get more traffic to their websites, think about what they want and need.

3. A Direct Response Site On Speed
The page you send your traffic to should be short and sweet. A great headline, some bullets, and ask for a response. That's it, nothing else. You have seconds to catch your audience's attention.

4. Load in less than 10 seconds or less
Don't even bother with graphics here; in fact a page with just text could work.

5. Don't Even Bother Selling Anything
These people are surfing for hits, rarely will they bother to read a long sales letter and order something. You should offer them something free, and ask them to subscribe to an auto responder.

6. Follow-up on your leads
Send out more messages to your leads telling them about your website and products.

7. Small Headline, Big Headline
The first headline should a couple of words that is a quick summary of your offer. The second should stop them in there tracks and hit them with the biggest benefit. These two headlines are crucial. Even the most hardcore surfers can be pulled in with a great one-two headline punch.

8. A few quick bullets
These mention some more benefits, maybe offer a few bonuses, and ask for the subscription. They should be like a continuation of the headline.

If you follow these simple steps you should be easily able to double or even triple the response you get from hit exchanges.