AdWords Analyzer Review - Pros and Cons

by: Gerardas Norkus

If you advertise with Google Adwords, you probably know that when there are less than 8 ads for a particular search term, you can be on the front page of Google bidding the minimum 5 cents for that phrase.

In a matter of minutes the results will show you how often that keyword, and a list of related keywords, were searched for, how much competition there is for these keywords and the profitability ratio. Neat huh?

Pros:

1) If your target market is in the USA, you can query for a number of Google Adwords campaigns no matter where you live. For example, I live in Lithuania and unless I use the software I cannot see how many advertisers compete for the USA market.

2) You can carry out your research on Wordtracker and then import your keyword list from a text file. I highly recommend using Wordtracker for your PPC keywords research, because as you will soon find out, keyword counts by Adwords Analyzer can be heavily flawed.

3) The Adwords Analyzer is regularly updated with new features.

Cons:

1) In some cases, Adword Analyser keyword counts are vastly over-estimated as the software uses the Overture's Keyword Selector Tool to find the number of monthly searches. Overture's keyword plurals and mispellings are lumped together. Besides, the keywords counts are flawed due to webmasters using Overture for their own keyword research.

2) The software might get you into trouble with Google because it queries Google search engine for its results. Google doesn't allow any automatic query tools.

3) Although it's quite easy to use the software, the Adwords Analyser lacks a more detailed supporting documentation.

The Adwords Analyzer is a very strong product and offers lots of useful features that can be used in PPC marketing, however, it's not suitable for the search engine optimization or profitable niche markets development.

In my opinion, WordTracker still remains the one and only reliable tool for the profitable keywords research.