Are Your Emails Being Heard

by: David Lake

Yes, the headline is spelled right. What if you had a way to make your clients remember you and your e-mail. In order to do this, you would have to do something different that virtually no other online marketer is doing. That should be easy enough, right. Well, it might not be as difficult as you think. There is a fairly new trend in e-mail marketing that involves e-mails that Contain an audible message that you can record and personalize.

Did you know people remember 5 times more when they see and hear information compared to when they just see it. I am sure you have always thought your conversion rate should be higher, right. Most folks on the Internet are settling for a far lower conversion rate simply because they have not yet found a cost effective way to successfully communicate their “sales pitch” to their potential customers. Many online business are now using follow-up e-mail and auto response systems to increase their conversion rates, and now there is a way to make these follow-up messages an even better marketing tool.

Have you ever wished you could just talk to your customers. I am sure you have. All of us, as small business owners, feel like if we could just talk to many of our potential customers we could persuade them into doing business with us. We have all faced the problem of gaining our customers trust in this faceless online world. One quote to base your online business by is that “people do business with people” I know this quote is simple, but it is the truth. Too many folks on the Internet try to remain anonymous, yet gain the trust and respect of their customers, that is a hard thing to do. You have to become a real person to your potential clients.

Just think about the last time you went into a store to make a fairly large ticket purchase. Sure the store had some information on the tag above the product, the price was clearly marked, and the checkout process was straightforward, but you probably still wanted to talk to a sales person didn’t you? Why? Hearing the person say what you already knew about the product made you feel better about buying the product. The same applies to your online customers. Just hearing you say the very same things they have read online somehow makes them believe you more and consequently they are more likely to do business with you.

Audible e-mails immediately and automatically grab your reader's attention. They humanizes and personalize your message because they speak directly to your reader in your personal voice. Audio users have reported a doubling and tripling of response rates. When you send your potential clients some sort of follow-up messages to encourage them to buy your product or service, what if you could talk to them via a prerecorded message. This would do a lot of thing for your e-mail follow-up campaign.

• it will make your e-mail stand out
• it will make your business appear more Professional
• it will add integrity to your business in the customers eyes
• it will make a bigger “branding” impact
• it will increase conversion rates immediately.