Pay Per Click Search Engines

The newest rage in search engine technology are pay per click engines. Each website bids on keywords and are ranked according to the highest bid. These can benefit you in your advertising as you no longer have to optimize pages for these engines. Another benefit of these search engines is that you only pay for visitors that click-thru to your site. The obvious drawback is that you will have to pay for each visitor, as opposed to the traffic you get from your free listings.

Before you start using the pay-per-click engines take a few things into account. Start tracking how much money you are making per visitor on your site. This will give you a rough idea of what you can afford to spend per visitor on the pay per click engines. For example, let's say last month your site made $120 in profit and had 1,000 visitors. You are making $ .12 per visitor. Try to bid around $. 08 for keywords that relate to your site. This way you make money and increase the total sales volume of your site. With the pay per click engines it's all a numbers game.