How To Get Free Publicity Whenever You Want!

by Charles Kangethe

What you are about to read is a step by step guide to getting FREE publicity. Simply, this is advertising that costs nothing, yet can bring in regular and substantial orders for your products and services.

Regardless of the business you're in, you always want publicity for your products and services. After all it is "free advertising" essential to the growth of your business.

However for maximum effect your publicity campaign must be well thought out and pre-planned.

This article shows you a step by step approach to getting FREE advertising through your publicity campaigns.

Step 1

You must determine beforehand where you intend to conduct your publicity campaign.

Which of the following are you targetting :

Printed Mass Circulation Media Internet Publications Radio Television Trade Shows Other (e.g Industry publications)

Step 2

Write a Cover Note to the main decision makers.

The cover note should be short, no more than 100 - 150 words.

Explain why your article is news and why it will appeal to readers.

For example - If you offer people business opportunities, you could write something like :