Promotion World Tutorial: Developing Keywords

To enable you to get a good tt on the search engines, you need to have a few things set up right.

First of all, you need to decide what the main keywords for your site are. You should think up about ten that accurately reflect the content of your site.

Try to be as specific as possible. For example, if you had a site about raising and selling beetles, you might decide on:

raising, selling, feeding, beetles, fun, enjoyable, hobby, insects, bugs

You will also need to come up with a short description of what your page is about. It should just be a short paragraph, less than a thousand characters.

To use my favorite example, if you had a site about raising and selling beetles, you might put something like:

We teach you how to raise the best, most healthy beetles and how to sell them. Learn why you would want to raise and sell beetles! Beetle raising can be fun and enjoyable.

Good question... why would you want to raise and sell beetles? A description like that would get me to visit the site. And that's a good thing, too, because this description is what everyone will see when they do a search for this site.

You need to hook 'em with it.

You also want to use your keywords as many times as you can in it. It helps you to get listed higher on the search engines. Notice how in the above example I managed to use the words "raise" and "beetles" and "sell" as many times as I could, without making it look like bad copy.

In the next section we will learn how to put this all together and create Meta Tags.