Promotion World Tutorial: Table of Contents
Although I am providing you with the following table of contents, I recommend that if you are at all new to the promotion game that you read the whole thing. Just scroll to the bottom of the page and hit the "next" button.
NEW! You can now download this entire tutorial in email format so you can work through it offline!
Preface
Table of contents
A bit about the format
Chapter 1: Starting At The Very Beginning
Why promote?
Instant traffic... or not
How much to expect
Quality traffic
Chapter 2: Getting Your Site Ready
The little yellow sign
The importance of quality content
Your own domain name
Developing keywords
Meta tags
Using keywords
Chapter 3: Submitting To The Search Engines
Hand vs mass submitting
The Big Eight submission tips
Getting listed at Infoseek and Alta Vista
Getting listed at Excite and HotBot
Getting listed at Lycos and Webcrawler
Getting listed at Northern Lights
Getting listed in Yahoo
Chapter 4: Exchanging Links
General link trading talk
Setting up a link page
How to find good links
Things to watch for
Chapter 5: Promoting In Discussion Lists
What are discussion lists?
Etiquette
Signature files
Chapter 6: Other Methods Of Promotion
Banner exchanges
Webrings
Winning awards
Conclusion
For more ideas...
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