5 Natural Optimization Tips for Top ranking in Google

by Rajesh V. Tavakari

The recent google update has left many people in dark. More than 70% of sites have lost their top positions ranking in Google. Some of my clients have lost the ranking and some of them are still ranking top for many keywords. This article explains, how to re-gain or how to improve your website ranking in Google. The below rules also applies to other search engines. I am sharing few tips with you. I have tried to keep this article as simple as possible. The information mentioned below is to the best of my knowledge and I assure you that it's an ethical one. You can safely use the below techniques to improve you site performance.

Regular Updates : It's a fact that a site will have an advantage in placement, if the web pages are updated daily or at regular intervals. Most of the major search engines prefer to give importance to sites, which updated its contents at regular intervals. So What does it mean to you ? And how can you benefit from it ?
1. Make sure that you spend some time daily on your website.
2. Update your web pages at regular intervals.
3. Make sure that your contact details and email id is correct
4. Make sure that your feedback form and consultation form is working correctly. Fill it and test it.
5. Spell check your web pages, read it and make sure that your web copy sounds professional and free from errors.
6. Add new pages related to your products and services.
7. Check your site from broken links.
8. Keep your site fresh and up to date.

Don'ts
1. Do not use tiny font, hidden comments filled with keywords, hidden links & hidden text etc. If you use these spamming techniques, you will never know, when you are blacklisted.
2. Do not develop doorway pages/ bridge pages / gateway pages, re-directing pages or machine generated pages solely for higher ranking. These techniques will degrade your website and you will be backfired.
3. Do not include yourself in mass mailing, it will only bring bad name to your company.

1. 70% of sites, which are highly optimized for search engines, have lost their ranking in google.
2. If possible de-optimize your website, Remove hidden links, doorway pages, h1 to h6 tags, remove comments tags with keyword, Remove unwanted anchor links.
3. Use < b> paragraph and bold instead of h1 tags.
4. Remove keyword tag from meta tag, Make sure your title and description have very important keyword phrases presented into it. 5. Updated your pages as frequently as possible.
6. Develop new pages rich with content and sprinkle important keyword and phrases in body.
7. Do not use any spamming techniques/ tricks to promote your website.