search engine submission services company

Massive Search Engine Submission Is Often A Worthless Gimmick.

Don’t Fall for the Thousands of Search Engine Submissions Gimmick.

There are many unethical search engine submission firms that would like you to believe that monthly, massive auto submission to tens of thousands of “search engines” will give you a bonanza of website traffic…for cheap.

Well, it doesn’t work that way and falling for that submission gimmick will be a total waste of marketing budget. First, there are not tens of thousands of search engines. In fact, the top 18 search properties in audience reach account for over 99% of all searches performed on the web. The others, except for a few industry specific directories and portals are essentially worthless to website traffic.

Unscrupulous search engine submission firms actually submit to thousands of link farms with but a few legitimate search engines included. And, if you want proof, ask them for a detailed list of the search engines they claim to submit. The purpose of many link farms is harvesting email addresses that are sold to spam email marketing firms.

A great number of these so-called search engines are simply link pages that tightly limit the number of listed sites to just a few. Submissions are added so quickly that in many cases a site will only be listed for a bare few hours before it is “bumped off” in favor of a new submission. That’s why most auto search engine submission firms will lure you into “discounted monthly submission”.

There are almost endless reasons why massive search engine submission programs will never perform and provide zero value. These are but a few.

The major directories will not accept auto submission. They require a unique category selection, which can’t be adequately fulfilled through an auto submission process. Both Yahoo! and Looksmart require submission fees that do not guarantee index inclusion.

Many major search engines including AOL, MSN, Netscape, IWon and hundreds of others do not have their own database index of web pages. They apply their own unique search engine ranking criteria to web page indexes provided by alliance search engine partners.

If you expect to be expediently included by Lycos, Altavista, Teoma and the Inktomi partners, inclusion fees are necessary although some offer a free submission process, which could take years, if ever to become successfully indexed.

Except on rare occasions, once your site is included in a search property index, you never have to resubmit again unless you’ve violated its submission guidelines. Expiring inclusion fees are usually pre-notified.

Most major search engines ignore auto submission because their acceptance guidelines can only be fulfilled through manual submission.

Search engine submission by itself provides no meaningful web visibility unless your site appears in the top 30 search results. For reasonably competitive search terms, attaining prominent exposure requires an intense search engine optimization campaign strategy.

Unless you are extremely lucky, search engine referred traffic will only result from a well-optimized website that is manually submitted to the major search properties. Avoid auto submission firms who promise otherwise.