Get More Web Site Traffic From Search Engines

by: Ken Leonard Jr

Considering all of the money you spend on promotion and advertising, wouldn't it be great to build a steady stream of web site traffic from the free search engines?

Steady web site traffic from search engines is just a dream for many home business owners. Especially in profitable niches, it can be virtually impossible to get a decent listing. That means you'll get little or no traffic from Google, MSN and many other popular search engines.

To solve your problem (no web site traffic from the search engines), you should begin by creating a web site with a lot of useful content on a certain subject. But even if you know something about optimizing web pages for the search engines, this still may not be enough to bring in a steady stream of targeted visitors to your web site each month without paying for it.

Let's look at your next two options...

Both will cost you on a regular basis and both will bring you a steady stream of quality web site traffic.

' Pay For Inclusion Search Directories '

When you search the internet from Yahoo, the results are provided by a web site other than Yahoo. Search the Yahoo Directory (hundreds of thousands of people do each month) and you'll see web sites that have paid to be in those results. Each web site owner pays at least $299US per year to be there and may not even be included. This fee is for the application only. If your site is accepted, you will pay at least $299 per year, every year. You will pay more if you want a premium placement for your listing.

' Pay Per Click Search Engines '

The concept of pay per click search engines is very simple and works well. You buy targeted ad space based on a keyword phrase that is related to your product or service. Your ad is displayed on the search results page after a user searches for your keyword for that ad. Every time a visitor clicks through to your web site from that ad, it costs you from one cent up to $10 or more. You get web site traffic that is interested in your niche, as much as you are willing to pay for.

If you are not careful, pay per click services can cost you a lot of money. You must know what you are doing before you start using them. Consider yourself warned.

Now for another option for getting web site traffic from the search engines...

' Hire An SEO Specialist '

A Search Engine Optimization specialist can get your site listed highly in search engine results, which will bring you loads of quality web site traffic. This can cost into the thousands just to get your web site set up. Some SEO services will charge a lower amount for setting up your web pages, then charge you on a cost per click basis after that.

Unless you have deep pockets, you may want to look at your next option. Pay a small fee up front to use a product as much as you want that will bring you targeted web site traffic. You won't pay monthly or yearly bills like the options described above.

' Produce Web Pages That Bring In Search Engine Traffic '

There are useful software products available that will let you create web pages that will bring you targeted web site traffic from the search engines. And you won't pay a dime for it.

If used wisely, these tools will work well to bring in the quality web site traffic you want. Each of these products use different methods to bring targeted visitors to your web site. Use them to create more valuable resources for your web site visitor. Do not use them to try to fool the search engines into thinking your site is not what it really is. This is frowned upon by search engine companies.

For example, Product A lets you set up niche directories of related, quality web sites. These directories are linked to from your web site home page so all of your visitors can benefit from the resources included. Each Product A directory page contains search engine listings of related web sites based on a specific related keyword phrase. This keyword is also related to your product or service, so the pages bring targeted visitors to your web site.

The search engines want relevant results for their user's searches. When Product A or another similar product is used properly, you can produce web pages that will be relevant and useful to anyone searching for that particular keyword phrase. Done responsibly, you can create the steady stream of web site traffic you want without having to pay for it.

Depending on your resources, these are your options to choose from if you want more web site traffic from search engines. Choose wisely and you can see a steady stream of web site traffic in just a few months time.