Submitting Your Site to Search Directories

by Julia Hyde

Getting your site listed in the search engines directories can be a time-consuming and complicated process. But, with a little effort, research and patience it can be done.

This guide will take you through the steps that will ensure your site gets listed.

What are directories?

Unlike search engines that use spiders to crawl the Web looking for content and links, (Google, Inktomi, Alta Vista) directories are powered by people.

Many charge a fee to get listed (paid inclusion or pay-per-click). They include Yahoo!, LookSmart and The Open Directory. It is possible to list your site for free but paying for listings will speed up the process and generate more search engine related traffic for your site.

Before submitting to directories you’ll want to sit down and prepare a 25 word or less description of your site making use of two or three key terms or phrases that describe your site. When deciding on your phrases think about what words people will use to search for your product or service. For example, if your site sells window coverings you may want to write your description like this:

“Purchase custom draperies, blinds, shades, wood shutters, sheer curtains, and other window coverings plus browse our drapery fabrics”

Don’t be tempted to use “marketing speak” in your description. Use the facts and include as many relevant keywords as you can.

If you’re planning on using the paid inclusion services you’ll want to establish a submission budget beforehand. Currently, I’d estimate around $800 or so, although prices have a habit of increasing so you may need more.

Submitting your site to…

Yahoo!

Yahoo! has two submission options:

1.Standard submission (non-commercial) - Free

2 Express Submission – $300 annual fee

LookSmart

Before MSN announced it was switching to Inktomi, LookSmart was the power horse behind their popular search engine. In fact, MSN accounted for half of LookSmart’s revenue. But don’t let MSN’s departure stop you from submitting to LookSmart – it still distributes to other search engines so it’s important to get your site listed.

Like Yahoo! LookSmart has a free submit (non-commercial) option and a paid submit for commercial ones.

The Open Directory

Although the Open Directory is volunteer built it is essential to Web site owners. Submission is free but the turnaround time for a yes or no answer to your submission may take a long time.