TALES, FAILS AND BETRAYALS OF SEARCH ENGINE PLACEMENT Part 2

by Gina Novelle

This is the second part of a series of articles about gaining an inside knowledge of search engine placement. If you missed part 1, put my full name into google or goarticles search and you will find part 1 of this article. For those who bought a redirect web name as indicated in part 1, don’t forget to set up your e-mail redirection also.

Listing e-mail addresses on business cards using the first method, would also eliminate the expense of business card reprinting each time an employee left; another cost saving procedure to consider.

“Hey… I just checked… popcornfart is all over in top positions. How did you do that so fast? What’s your secret?”

I believe part of the success is the name, as the name draws attention. Another aspect that allows it to climb is the pure fact that it is “New Content.” Search engines love new content. But will it stay? That brings me to the next lesson! If you don’t change your web site, it falls off the search engines. Oh, I can already hear the groans.

I don’t have time to change my web site.

I don’t know how to change my web site.

Hey, my company gives me a corporate cookie cutter site, and I’m not allowed to change it!

For the first groan - I don’t have time. The web site doesn’t need a major overhaul, it only needs a change. Even a new picture or a new caption can confirm change. Another technique is the portal redirection page.

For the second groan - I don’t know how to change. This is where you need to learn, or hire someone to do it for you. Once again, the change can be minor! You can also use the portal redirection technique.

For the last groan, people who have a corporate cookie cutter site, you must market your site using a portal redirection page.

What is the portal redirection page? It’s a simple one page web site that links to your corporate or business web page. Here’s the best part, it can be free. You read that correct, I said it can be free! Most providers allow you personal web space. Personal web space is used to promote oneself. I was told by our service provider that I can’t sell things on my personal web space, but I can talk about myself, my work, post articles, and link to my business web site. Best of all, I can redirect a web name to my free web page.

Do free web pages climb the search engines? Yes, and they are usually easy to change. Most free web sites have a tutorial template you complete. If you use the web name redirection method (as explained in part 1 of this article series) and e-mail redirection, you can have a free web site and no one can tell especially if you turn on gripping!