Are You a Small Business Casualty?

by Val Burnett

When a person knows and knows not that he knows. Teach him.

When a person knows and knows that he knows. Follow him.

I have read a lot about Network Marketing and MLM and I have learnt a few things which you might like to know. And the one thing that I know for sure is that network marketing sells.

If you have been in business and your business has turned you into a small tipper, we all know why. The cash flows only in one direction...OUT.

For those for whom the cash flows IN, the secret is that they never stop trying, learning and marketing.

“The majority of men meet with failure because of their lack of persistence in creating new plans to take the place of those which fail." Napoleon Hill

Internet marketing is a very vast arena. You could sell any concept using the most effective method, Network marketing.

What is Network marketing?

Celine lives in an apartment complex and Tim is looking for a house on lease. Celine recommends her complex to her friend and earns a referral bonus. Tim has a girlfriend, who is also looking for a place. He makes $400 too. The apartment complex is being marketed simply through word-of-mouth. This is network marketing.

Now you know that selling is possible. But the hamleton question is to sell or not to sell? And if you sell, then what do you sell? I could give you some good tips on selling.

• Sell something which nobody else sells.
• Sell something in a way which nobody else has thought of.
• Sell something which you are convinced will sell.
• Sell something.

Let us now come to the riddle of the day! How to make a sale? Here again I have some knowledge to share with you. To make a successful sale, learn the six C’s – Crystallization, Confidence, Commitment, Consistency, Clarity, and last but not the least, Customer.

Crystallization – Set a small goal. Make a plan to achieve it. Work real hard and implement your plan. That is crystallization. A customer will never walk through your door….unless you are a Burger King or Dunkin Donuts.

For getting a prospective lead, you need to make the call. You have to believe in your product in order to make a customer believe you. And when he/she believes you, they will be ready to invest time and money in your business.

Confidence – Speaking the truth gives you a lot more confidence than otherwise. You are doing a service to the customer if you are giving them the best deal. When you make the next call, let the customer speak. Do not be afraid that the prospects will refuse your offer if you let them speak.

Commitment – Once your goals have crystallized, set out to achieve. Dreams and dedication are a powerful combination. Believe me you will not see the paychecks coming for quite some time. Nor will all your leads be reachable. But you can still do one thing. Stay committed.

Consistency – In your business you find yourself talking to voicemails half of the time. The emails to half of your prospects return with angry replies. The key here is to be consistent without being annoying. The reason why lead providers are in business is that there are people out there ready to buy what you are selling.

Clarity – Be clear in your objective, in your words and in your actions. The customer gives you ten seconds to make your point. If you do not, rest assured he/she is peeling potatoes and waiting to hang up.

Customer – You and I are in business because we have something to offer that the customer needs. If he does not, then he is not your customer. You have hundreds of leads to follow up. J. Paul Getty said, "I'd rather earn one percent off the efforts of 100, than 100 percent off the efforts of

After all everybody is interested in something. The major motivator being money in most cases. Sell them what they want, or convince them that they want what you are selling.

First you have to pay, then their dreams will make them stay.