PageRank boosting
When ranking the search results the top search engines use not only parameters and content of the page but also some external factors.
PageRank has the most profound effect among them.
These two parameters are interconnected.
Link ranking works this way: If there’s an outgoing link to your site then search engine takes it as the other site recommends your web site on the phrase that is in the text placed in the link. This parameter is difficult to manipulate with that’s why the search engine attaches high importance to it. The link ranking always influences directly the factor called “PageRank”
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