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Website audit
Operation factors the site is analysed with:
Aptitude of the structure and pages of the site for indexing by search engines spiders
Accuracy of link arranging and navigation in the view of effectiveness of PageRank distribution
Current traffic sources
Current positions in search engines of the semantic kernel queries
Competition on the the queries in the search engines
After conducting audit there will be given these reports:
Overall performance of online-segment of the market
The quantity of would-be users of ur production and services
Your part in this market
Your strong and weak positions in the market
The priority directions of making marketing efforts
Availability/lack of adjoining market segments with potential demand for your production
Information about sites of competitors, their traffic, kernel of the audience
Information about the presence of the competitors in different segments of the market Information about strong and weak marketing moves taken by your competitors
There will be made the semantic kernel. Optimization of the site will be made and new pages and sections will be made up on it’s base.
After that it will be possible to come up to website structure & pages optimization .
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