Website pages optimization

The aim of web page optimization is to make the web page relevant (showing the best correlation with retrieval request)

Retrieval requests are formed from semantic kernel and content of the web page.

The page is marked up to place the most important keywords in the most favourable places (from the point of search engine) and give the keywords the proper form.

In chase of showy design many studios forget about such an important factor as the importance of search engines for getting success for the web site. They use Flash and Javascript a lot but don’t take into consideration that search engines don’t apprehend these technologies.

Also it’s usually forgotten how effective elements of markup that affect the position in search engine resulta can be.

After that the owner of the site has to pay more money for banner advertising, PPC (Overture, Adwords) to supply the site with the properly traffic.