Keyword Analysis
Researching Keywords For A Top Search Engine Ranking
85 - 90 % of Internet users use search engines, make sure that your site is optimized for the keywords that they are searching for.....
The large majority of websites are never found because they are targeting keywords that are never searched for. You can have the most professionally designed site in the world, highly optimized for keywords that you think are perfect and even be ranked at #1 for those words, yet the traffic to your site remains a trickle and the anticipated flood of enquiries never materialises, why?
In all likelihood, even though your site may be well ranked, it is optimized for the wrong keywords. We have experienced time and again that the <Title> tag of a page consists of the company name and little else. If your company is McDonalds, Sony or General Motors, that may be enough, but for the majority of businesses, it is not.
KEYWORD RESEARCH
There are various ways of finding the best keywords for you. Put yourself into your visitors shoes and perform a search for the words that you think that they would use to find your business. You could then see how the top 10 sites returned have constructed their page and use that as a basis for optimizing your own site.
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