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Strategic linking for success
As getting a good (top 20) tt in the major search engines and directories becomes increasingly difficult, having a good base of incoming links from other web sites will become proportionately important. Some search engines will even rank you higher based on the number of incoming links that your site has, providing a dual benefit.
If these two reasons aren't enough to convince you to start a strategic linking program today, then consider these: Quality links provide a valuable resource that visitors appreciate and give them a reason to return often. Quality links tell visitors that you are well known and respected by others in your area of expertise. Quality links carry on the traditions that the Internet was built on, the free exchange of knowledge, resources, and information.
Do these reasons outweigh the reasons not to link to others? Excuse number one why not to link to other sites, "Links just open the door for visitors to leave my site and that is a sale lost".
If that visitor wasn't convinced enough to buy and was just researching the market, they would leave anyway. The only way you can receive a benefit from a visitor leaving is through a reciprocal link of one form or another.
The reason we call them visitors is because they all leave at one point or another, with or without our product. If they leave without our product, isn't it better that they leave via a route that provides us a benefit?
Excuse number two: "I don't want to be bothered with having to check to see if my link is up at the other site." If your links are well chosen and well executed in the beginning then this isn't a problem. Sure you may lose a link once in awhile, but it shouldn't be that big of a deal, because you are still adding value to your visitors and that is important too.
There is a variety of forms for exchanging links. From the least effective free-for-all, to the most effective content provider. Links can be banners or text. They may lead to a site, an email address, or an auto responder. In exchange, you could receive any of these in return.
You could choose to use one or all of these methods depending on your needs and the needs of the other site. You can just list them randomly, first in, alphabetically, placed in a searchable directory, or spread throughout your site. Choose the method that works best for your product and your presentation.
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