Website Promotion - Search Engine Positioning - Optimization - Why Is It Necessary?

85 - 90 % of Internet users use search engines to find what they are looking for.....

It follows that the correct website promotion plan is of utmost importance for any business operating in the Internet environment. Google currently lists over 1.6 billion pages in its index, and this is regarded by most experts as only a relatively small proportion of the actual number of pages in existence. For any website to stand out from the rest is therefore becoming more difficult with each passing day.

WEBSITE PROMOTION

A few years ago it was sufficient to add a few meta tags, sprinkle a couple of keywords around the page, submit to the search engines and the site would soon be indexed. This is no longer the case, as Internet users have become more sophisticated and experienced, search engines have had to do likewise, website promotion has had to adapt to the ever changing demands of an increasingly demanding Internet community.

More search engines and directories are now charging for listings making it easier for companies with deep pockets to achieve top rankings, this has however been at the expense of smaller businesses and individuals. For any small business owner to pay for listings in each of the top directories and search engines could cost thousands of dollars. A new trend, set recently by Yahoo and likely to be followed by others is to charge an annual review fee of $299 instead of the previous once-off fee.

AFFORDABLE WEBSITE MARKETING

While paid listings have their place for those whose budget allows, fortunately there are still ways of obtaining top rankings through the correct website promotion techniques. Although it takes a bit longer than in the past, through the correct optimization of web pages it is still entirely possible to achieve top 10 rankings on all the major search engines.

We have tried to provide an overview in this site of tried and tested techniques for promoting your website, we also offer a cost effective consulting and website promotion service. Our market has always been the small business sector and our rates are geared for this market. If you are unable to locate the information that you require within these pages, please contact us through the enquiries page and we will try our best to be of assistance.